Black and white photo of a muscular man posing with flexed arms, wearing a cap, glasses, boxer briefs, and socks, standing against a dark background.
Logo with crossed dumbbells and gothic font text reading "Lateral Tally Forged" and smaller text "Coaching Training Nutrition".

Forge the body your soul desires

View Training Plans

150 clients
trained

1500+ sessions
coached

98% client
retention rate

15+ certifications
& specialties

The mind behind the madness

A muscular man with tattoos posing shirtless, wearing a black cap backwards, behind a black background.

A competitive athlete for over 2 decades, Jared learned the hard way that performance without recovery and nutrition doesn’t last. His approach now blends intensity with intention—focusing on Nutrition, strength, Recovery, and longevity in equal measure.

The method the madness ❊


Build strength with purpose
Targeted training to increase muscle, improve form, and enhance performance. TRAIN WITH PURPOSE AND INTENTION!

01

Challenge the body, support the growth
A dynamic mix of HITT training, volume training, and isolated movements to forge new growth. Accompanying this with the nutrition you need to fuel your body for change. You can’t out train bad nutrition.

02

Train smarter, recover better
The last thing you need is an injury. My philosophy is to push your body to near its limits. Then go into a recovery phase where we’ll increase the calories coming in and de-load on the training until it’s time to push again, spurring new growth. If there’s one thing I've learned over the years, it’s to listen to your body.

03

Training and nutrition,
tailored to you

Each plan offers a different pace—but all are built to meet you where you are, and move you forward with intention.

Single Session
$50.00

Not ready for a full plan, or want to add on personal training to your monthly program? This 60-minute session is perfect after your free trial—or as a one-off, personalized workout.

  • 1 60-minute session

  • Mix of HIIT, volume, and strength training

Core Plan (Monthly)
$150.00 every month

For clients looking to step into the fitness world

  • Basic nutrition plan designed for your goals

  • Custom training program designed for your goals

  • Monthly fitness + nutrition check-in

  • Access to any questions you may have along the way

Elite Plan (Monthly)
$300.00 every month

Best for clients with specific goals or looking to compete.

  • Full-time access to any questions or concerns

  • Fully customized mix of HIIT, strength, and volume training

  • Weekly nutrition guidance

  • Weekly progress tracking and plan updates

  • Discount on in person training sessions

Nutrition plan (Monthly)
$50.00

Just want a nutrition plan to go along with your own training program to make sure you’re forging the best physique? This is perfect for you! Custom nutrition plans to meet your goals.

16-week competition nutrition guidance
$400.00

Are you getting ready to compete in bodybuilding\fitness\figure\bikini\classic\etc.? Do you need help with a plan to come in at your best form? This is perfect for you.

  • Weekly updated nutrition plan

  • Weekly check-ins

  • Full-time access to any questions or concerns

16 week competition nutrition and training program
$1,100.00

Looking to compete in bodybuilding\figure\bikini\physique\etc. and want to come in at your absolute best? This is the program for you.

  • Weekly check-ins

  • Weekly nutrition programming

  • Full-time access for any questions or concerns

  • Weekly training programming to forge your physique

  • Supplement guidance

  • Peak week daily guidance

  • 1 in person training session a week (discount on additional sessions if wanted)

Men’s premium heavyweight tee
from $25.00
Elevate your outfit with the men’s premium heavyweight tee. The tee has a structured, classy fit and is both durable and soft thanks to its ring-spun cotton material. Layer the t-shirt or wear it on its own and enjoy great looks with little effort!

• 100% combed ring-spun cotton
• Charcoal Heather and Carbon Grey is 60% cotton and 40% polyester
• Fabric weight: 6.5 oz/yd² (220 g/m²)
• 20 singles
• Regular fit
• Side-seamed construction
• 1 × 1 rib at collar
• Single-needle edge stitch 7/8″
• Blank product sourced from Bangladesh

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Urban hoodie
from $44.00
A relaxed classic made for every season. The Urban Hoodie features heavyweight fleece with an oversized fit that balances structure and softness. Its smooth, mill-dyed fabric offers a uniform tone and a polished look you can wear anywhere.

• 80% cotton, 20% recycled polyester
• Heather Grey is 70% cotton, 30% recycled polyester
• Heavyweight fabric: 10 oz./yd² (340 g/m²)
• Oversized fit
• Two-panel hood, no drawcords
• Front kangaroo pocket
• Ribbed cuffs and waistband
• Blank product sourced from Pakistan

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Crop Hoodie
from $41.50
Let fashion take over your wardrobe with this great statement piece. The trendy raw hem and matching drawstrings means that this hoodie is bound to become a true favorite.

• 52% airlume combed and ring-spun cotton, 48% poly fleece
• Fabric weight: 6.5 oz/yd² (220.39 g/m²)
• Dyed-to-match drawstrings
• Dropped shoulder cut
• Cropped body with a raw hem
• Blank product sourced from Mexico, Nicaragua or the United States

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Men’s box tee
from $25.00
Want a tee with a flattering fit and sturdy construction? Look no further. Men’s boxy tee is the best choice for relaxed streetwear looks and layering. With a reinforced neckline and luxe feel, this shirt will be your go-to choice season after season.

• 100% combed ring-spun cotton
• Fabric weight: 7 oz./yd.² (237.34 g/m²)
• Oversized relaxed fit
• Drop shoulder sleeves
• Ribbed collar reinforced neckline
• Blank product sourced from Bangladesh

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Your next chapter,
told by others

Life-changing Results
“I’ve been training with Jared for almost a year, and the transformation has been incredible. He really knows the science behind bodybuilding — from perfecting form to tailoring nutrition for muscle growth. I’ve gained lean mass, boosted my confidence, and finally understand what structured training feels like. Highly recommend for anyone serious about building muscle the right way!”

Emmett M.

Great Coach, Tough but Fair
“Jared pushes you hard but never beyond your limits. His sessions are intense, focused, and packed with knowledge. He’s helped me break through several plateaus I thought were impossible. I only wish he had more flexible scheduling, but honestly, the results speak for themselves.”

Larissa O.

Expert Guidance for Competitors
“I hired Jared to prep for my first bodybuilding competition, and he completely changed my approach to training and nutrition. His attention to detail is unmatched — posing, diet, conditioning — every aspect was covered. Ended up placing top 3 in my division! If you’re aiming to compete, he’s the real deal.”

Dallas M.

Knowledgeable, Motivating, and Realistic
“After years of inconsistent gym results, working with Jared has been a game changer. He builds personalized plans that actually fit your lifestyle, and he explains why you’re doing each exercise. His focus on form and recovery really sets him apart. I’ve packed on noticeable size and strength without burning out.”

Lana V.

Start free, designed
for your journey

Book a free trial session— a chance to chat through your goals and get a feel for how I coach. If you're looking for something more tailored than my current plans, I’d love to hear what you have in mind.